| With Appidemic your application can quickly spread from one mobile to another without you losing control on the distribution. |
Appidemic is a library that gives super/viral distribution capabilities to a mobile application. It has been developed focusing on simplicity for both the API user and the end user, hiding all the complexity of the process.
Traditional distribution: 
controlled but slow
This is a scheme of traditional distribution where the application is downloaded from one central server. You keep control of the distribution but there are a lot of other products on the market and yours is only one of them. It’s hard to gain new users without expansive marketing campaigns.
Viral distribution: fast but uncontrolled
Viral distribution is the result of word of mouth and users recommendations to their relatives. This is the best and cheapest way to gain market shares but you can easily lose control. A typical uncontrolled viral distribution is the one of mp3 files and P2P file sharing where the original author is not credited for his hard work.
| Appidemic distribution: FAST AND CONTROLLED Appidemic gives the user the opportunity to easily send an application he likes to their relatives, thus favoring quickly spreading but keep your server aware of the spreading processes. With Appidemic you know where, how and who recommend your application.
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Appidemic benefits:
- Allow users to very easily recommend an application to his/her relatives.
- Allow the application author to keep track of the viral distribution.
- Appidemic is very easy to integrate to your application. It only requires 2 added lines of code!
How does it work ?
Including this library to your application gives your application new features allowing the end user to very easily send a download link to a friend he wishes to recommend the app to.
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Look at the screenshots. Appidemic automatically add the “recommend this app” submenu to your application menu. Right now the Appidemic menu gives the user 3 different ways to send a download link: SMS, Email and Bluetooth.
Let’s say Marie likes AppidemicDemo and wants to recommend it to her friend Paul. She chooses the “Send by SMS” option in the application itself and here is what Paul receives in his inbox. He just have to click on the link to download and install the application on his phone.
Tracking
Appidemic does not send the application it self but a download link. This has several advantages. A typical uncontrolled viral distribution is the one of an mp3 file that users copy freely from one to another in the back of its author without limitation.
With super distribution through download link as used in Appidemic you can:
- Track and measure the spread of the application
- Make sure people download the latest version
- Make sure you send a compatible app (J2ME, Symbian, Flash, …)
- Track who recommends to whom
Example:
Marie likes application AppidemicDemo 
. AppidemicDemo includes Appidemic dll 
which allow Marie to easily recommend this application to her friend Paul by sending him a automatically generated download link. Let’s examine the link more closely:
When Appidemic generates the SMS to send to Paul it adds two URL parameters identifying herself and Paul’s cell phone. In this example Marie is identified by her IMEI (358082555555425) and Paul by his phone number (+3366550000).
Why ?
Speed up your application spread
The easiest your application is accessible to new users the fastest and the better it will take market share. With Appidemic it’s both easy to download an application and to distribute it from one end user to another. It provides a software analogy to the word of mouth phenomenon, thus allowing your product to potentially flood the market at the speed of high speed internet.
Make it easy for non tech users
Smartphone are now in everyone’s pocket but very few people are able to download, transfer and install application on their phone. Appidemic smoothes this process especially allowing an happy customer to recommend the app to a friend by sending directly a download link to his friend’s phone.
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